Apples
It was somewhere in 2003 that I was asked by my Mom's friend to rip a couple hundred CDs to her laptop so she could put it on her iPod. Being completely business-minded since a young age I charged her per CD (at the time this was a skill not many kids my age had). I didn't know what an iPod was. Heck, nobody new. I hardly even knew Apple even did anything other than that Mac thing that so totally failed - and anyone who bought one was an idiot.
So there I was with this PC laptop and a boxed third generation iPod and a big stack of CDs to get onto it. As I un-boxed the iPod, you can't imagine the sort of immense 'wow' you get out of it. They don't package iPods like that anymore. It came in a medium-sized cube which folded out, and one was greeted with the 'Designed by Apple in California' on opening it. The type on the box was glossy silver. It came with a Firewire and USB cable, along with a dock, pouch, case and cloth.
I didn't know how to use it. It only took a few minutes to figure the thing out. The backlight to the four top buttons was red. I liked that. The hold key got me confused for a second (why isn't this darn thing working?!) but then you just click it back to white and it lights up on its own. You scroll around, you punch in the center. Hey these headphones came with it... hey this sounds pretty good! Oh shit this thing lasts 8 hours?! How many GB did you say? I don't even have that much music.... Oh wow the metal back is so shiny... and there's a silver Apple etched right in the middle of it... they muse use lasers to do that...
... Holy expletive who came up with this. So I spent a few days transferring the music onto it and careful sneaking in a couple hours of listening time in between study breaks. Eventually, since it wasn't mine, I had to let it go but the fascination continued and I found myself on Apple.com a few times a week just reading about what they were up to with all this. I don't remember how long it was till Mom gifted me one of these. 20 gigabytes. Carry all your music in your pocket. Before this I used to listen to music on my phone or carry around a little pocket radio (those were so popular, and when they started making them look like iPods you knew radio is dying). I was addicted to it. A little treasure. Always carried in the case. No keys in that pocket, ever. Having an iPod in 2003 was very different from having an iPod in 2009 (wow, six years huh). I'm not talking about it being a status symbol. It wasn't just that. Sure, you had to be quite fortunate to have one, but there was more to it. iPods weren't popular at all. Especially in India. Not many people even knew what Apple was all about (me included). So this exciting new device came fresh without any background and could just stun people. If you had an iPod then, you were unique (and again, not only because your parents could afford it). There was something about it that said you knew what good design was all about. It was almost as if you knew Apple was going to take over the world at that point. And you had the first bits of it. The iPod wasn't a trend, it wasn't cool necessarily, it was what is was because of design and function. No other player could carry as much music. No other player was as thin, sleek and well thought out in doing so. As simple as that. So there was something special in being part of the Apple culture at the time. Was it because it was so small? That's one of the reasons. Another reason is you had to be smart to have one. This is a time when (in my surrounding humanity) the knowledge on how to properly copy a CD wasn't very widespread (this also because most people didn't have CD burners). Sure the thing came with a manual, and everything you needed - but you just had to be a geek of sorts to really use it (this is how we started - with me getting the work of somebody who didn't have a clue about using it). You had to know how to obtain music (P2P was still quite new back then and CDs were expensive) then get it on the thing and then keep it there while knowing how to avoid breaking this delicate glossy godly creation. Not everyone knew it back then, and at age 13 in 2003. You were, essentially, part of the technological elite. And that was something. To this day I consider the 3rd gen iPod the best design Apple has produced for its iPod line. Today's iPod has retained nothing of the sort. Now, I'm not saying this in a bad way. If iPods didn't become popular, Apple wouldn't have rejuvenated Mac - and the iPhone simply wouldn't exist today. So it was definitely a great thing to happen to the company. But along with this came popularity. Mass popularity. It wasn't because suddenly everyone knew how to use iPods i.e. they became geeky enough to evolve into the culture, its simply because the average-everyday-daily-Joe-Windows2000user people started buying it, and rattled their way around and somehow got it to work. Then it became cool. Then everyone had one. So it became a necessity. A requirement. Not a choice, a requirement (and how and why is another long story). You know what was the requirement in 2003? Windows XP. Funny, isn't it. So Apple has become immensely popular, people flock to the 'Mac Store' (ugh, idiots), buy up their shiny new gear and profess their genius for choosing 'an Apple'. Why did they choose it? Heck they aren't entirely sure themselves. But they knew that they couldn't go PC. Isn't current requirement. Then Apple started catering to the mass market. Oh yes, this is optional extra. So is this. Hey, new iPod! Hey look guys, time to upgrade your Macs to this one! Yeah isn't Steve Jobs your childhood hero? And then every time Apple releases something new the whole world goes 'Oh my... honey, get the car' and dashes off to stand in line so they can get one on the very first day, use it to a quarter of its potential, and repeat the process within the very same year. Apple is my life! Well, I'm portraying Apple as quite evil here. Far from. They still do make better computers than any other company. A better phone. Best portable music device. The people who deny it are doing it because - Apple consumers are now either a) Normal people who bought a Mac because they're ignorant or b) The ultimate fanboys. Neither of the groups give the culture a very good standing. You know when I used to drool over new products Apple came out with? When I was sure the entire world wasn't behind me willing to stamp me down to get to it first. Now, I'm content with my Mac (and will be for years), don't plan on replacing my iPod for a long, long time (or my iPhone) and the new releases of iMacs yesterday just flew right by me. Its impossible to get small-company Apple back. When they were generous enough to present us with the full package rather than have us buy additional bits which should've been in the box. What I'd like to see is companies bringing back that innovative charm to technology that won't have the masses swooning - because they won't understand it. Just like the first iPod. Azhar Chougle | www.azharc.com
