Fruggums

thoughts and thinkings by azhar chougle 
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Target Audience

As a photographer, I have two target audiences. 

It gets irritating sometimes.

There are the 'normal' people. They don't get art. They won't try. That won't change. They'll go by looks. Depth and meaning, not required. They look for an impressive visual. So this would probably be the photo they're most attracted to. Or something similar. And that's alright.

There are the artists. My professors, classmates and anyone who knows art. Looks can't cut it here. There has to be depth below that surface. Hey, it has to be aesthetically working, but that alone can't make art sometimes. Innovation thought and meaning. So this would probably be my most successful artwork.

The hardest part - to cater to both. The two audiences are so frustratingly incompatible most of the time that essentially I have two different portfolios, and each audience will probably never see the other one.

The saddest part - I find the 'normal' stuff fun, yet pathetically easy sometimes. Its so easy to produce pretty photos. And it can get boring. It isn't challenging. Sure I'll fall for it once in a while but art is always aiming higher (suggesting that the artistically inclined audience is a 'higher' audience, are they?).

There are times when things mix. And mix well. These rare occasions are the special ones. And its happening more often as time goes by. When portfolios dare to merge just a little bit. Audiences have an equal reaction (negative, or positive). Maybe that's a photographer's goal? To get to the point where you can produce work that would appeal to nearly anyone. Artist or not. 

I don't know. Lets see.

Azhar Chougle | www.azharc.com

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